Ratcheting legislation continues to promote innovation in the manufacture of today’s automobiles. The environmental gap for the 2020 gas mileage target is a nearly 60% increase over the 2012 CAFÉ target; additionally, there is a 40% required improvement in carbon dioxide emission reductions for 2020. To achieve this, the OEM's are all looking at lightweighting their vehicles through higher specific strength body structures. One solution in practice is the use of lightweight alloy like aluminum and magnesium, and Ford is a leader in the mass production of vehicles using these alloys. The challenge for Ford has been that these alloys require changes in coating materials and processing, and this will continue to challenge the coatings industry as well. We will take a look at these changes, innovations and developments the coatings industry will need to foster to enable the continued implementation of lightweighting.