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Part 1 of the Webinar: Future Substrates and Electrocoat.
In this initial segment, three challenges for metal pretreatment for the automotive industry global trends are environment, demographics, and market. We hear about the substrates used today and in the future. The trends in automotive surface technologies for cost reduction, sustainability and lightweighting are also part of this conversation. This segment ends with the story of Ford's F-150, the risk taken and benefits reaped.
Speaker(s):
Terry
Giles,
Global Business Development Manager,
Henkel Corporation
