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ECOAT16 Conference Bundle


16-02 - Keynote: The Automotive Industry Beyond Black, Steel and V8s


Standard: $59.99
Members: $49.99

Description

Perhaps the most famous coating-related statement ever made in the auto industry is Henry Ford’s “Any customer can have a car painted any color that he wants, so long as it is black.” And from 1914 to 1926, that was the case. Arguably, until recent times, an analogous statement could be made: “Any customer can have a car made any way he or she wants, so long as it is made of steel and has an internal combustion engine.” But that statement is now as quaint as Ford’s original. There is a huge transformation going on in automotive technology, from what it is made of to what’s turning the wheels. We’ll look at what’s going on and why.

Speaker(s):

  • Gary Vasilash, Editor-in-Chief , Automotive Design & Production Magazine

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